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Category Archives: PR & Marketing Books
Author’s Marketing Journey, pt. 7 – Advance Copies
I just got boxes full of author copies in advance of my novel’s official February 1, 2020 release date, and the question you (and I) may be asking is, what am I going to do with all of them? The answer is ‘a lot of things,’ because advance copies can be crucial to an authorsContinue reading “Author’s Marketing Journey, pt. 7 – Advance Copies”
Author’s Marketing Journey, pt. 5 – Website Building
I spent the entirety of my ‘Marketing Monday’ working on my website: grantmatthewjenkins.com. Most authors, particularly novelists, have them these days, and a website is an essential part of any marketing plan whether your are rep’d or self-published. Where do you start? For my website, I used the open-source, web-based software, WordPress, because I haveContinue reading “Author’s Marketing Journey, pt. 5 – Website Building”
An Author’s Marketing Journey, pt 4
I’m learning that marketing and promoting your own book is a long haul or, if you prefer a sports analogy, a four-quarter game. Although it is tempting to skip “Marketing Monday,” or whatever time you’ve set aside to do this PR work, perseverance is more than half the fight. For Its Own Sake One ofContinue reading “An Author’s Marketing Journey, pt 4”
Author’s Marketing Journey, pt 3
Today, I focused on connecting with bloggers, either requesting reviews of my novel, Ivory Tower, or asking to be part of a blog tour. If you have never heard of a “blog tour,” check out this great explanation by children’s book author, Nick Jones, on the Irish magazine, writing.ie, itself a great resource for bothContinue reading “Author’s Marketing Journey, pt 3”
Author’s Marketing Journey Pt 2 – What is an Advance Info or “Sell” Sheet?
In my last post, I included an image of the Advanced Info Sheet (AIS) for my novel, Ivory Tower. Here it is again, in case you missed it: This document is used by publishers (like yourself) to inform venues, magazines, reviewers, and distributors about a new work. It’s also called a “sell sheet” among otherContinue reading “Author’s Marketing Journey Pt 2 – What is an Advance Info or “Sell” Sheet?”
My Author’s Marketing Journey
I’ve decided to start blogging about my marketing and promotion plan as an independent author in the hopes that other writers, debarking on the path to publishing a book, might benefit from my process, mistakes, and ideas. First of all, a little about myself. I am a college English professor who has published books before.Continue reading “My Author’s Marketing Journey”