Authors – don’t forget local press coverage!

In the world of social media and the coveted NYT book review, I urge you not to forget about promoting your book through local media. Not only do Americans get a majority of their news from local sources–TV, newspapers, magazines–but research shows that they trust …

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Ivory Tower is a Publisher’s Weekly “Editor’s Pick”!

Jenkins has made an impressive start as a novelist. Publisher’s Weekly I’m so excited that I have to share this good news with everyone: my novel, Ivory Tower, has been reviewed and received the coveted editor’s pick star from Publisher’s Weekly! According to the PW …

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When Author Becomes Shipping Department…

As I mentioned in a previous blog about advanced copies, one of the best ways for independent authors to realize the highest profit margin on books is to sell them yourself, either hand-to-hand or through your website. If you do decide to make the plunge …

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Advance copies are here!

It’s such a cliche–the photo of author’s copies when the box arrives–but I can’t help it. It’s such a great feeling! Thanks to Nick at Atmosphere Press, these copies of my novel look great and are ready to go. Now, I’ve got to move them. …

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The “Blurb” – A Writer’s Marketing Journey, pt 6

Everyone knows the ‘blurb,’ aka the quote usually on the back cover of a book that tells readers what’s go great about this particular book and why they should read it. But not every wrier may know how important and useful blurbs are. What is …

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An Author’s Marketing Journey, pt 4

I’m learning that marketing and promoting your own book is a long haul or, if you prefer a sports analogy, a four-quarter game. Although it is tempting to skip “Marketing Monday,” or whatever time you’ve set aside to do this PR work, perseverance is more …

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