Authors – don't forget local press coverage!

In the world of social media and the coveted NYT book review, I urge you not to forget about promoting your book through local media. Not only do Americans get a majority of their news from local sources–TV, newspapers, magazines–but research shows that they trust …

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The “Blurb” – A Writer’s Marketing Journey, pt 6

Everyone knows the ‘blurb,’ aka the quote usually on the back cover of a book that tells readers what’s go great about this particular book and why they should read it. But not every wrier may know how important and useful blurbs are. What is …

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Author’s Marketing Journey, pt. 5 – Website Building

I spent the entirety of my ‘Marketing Monday’ working on my website: grantmatthewjenkins.com. Most authors, particularly novelists, have them these days, and a website is an essential part of any marketing plan whether your are rep’d or self-published. Where do you start? For my website, …

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An Author’s Marketing Journey, pt 4

I’m learning that marketing and promoting your own book is a long haul or, if you prefer a sports analogy, a four-quarter game. Although it is tempting to skip “Marketing Monday,” or whatever time you’ve set aside to do this PR work, perseverance is more …

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Author’s Marketing Journey, pt 3

Today, I focused on connecting with bloggers, either requesting reviews of my novel, Ivory Tower, or asking to be part of a blog tour. If you have never heard of a “blog tour,” check out this great explanation by children’s book author, Nick Jones, on …

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My Author’s Marketing Journey

I’ve decided to start blogging about my marketing and promotion plan as an independent author in the hopes that other writers, debarking on the path to publishing a book, might benefit from my process, mistakes, and ideas. First of all, a little about myself. I …

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