In the world of social media and the coveted NYT book review, I urge you not to forget about promoting your book through local media. Not only do Americans get a majority of their news from local sources–TV, newspapers, magazines–but research shows that they trust those sources more than they do national outlets. Not onlyContinue reading “Authors – don’t forget local press coverage!”
Tag Archives: marketing
The “Blurb” – A Writer’s Marketing Journey, pt 6
Everyone knows the ‘blurb,’ aka the quote usually on the back cover of a book that tells readers what’s go great about this particular book and why they should read it. But not every wrier may know how important and useful blurbs are. What is a ‘blurb’? In short, the blurb is a short paragraphContinue reading “The “Blurb” – A Writer’s Marketing Journey, pt 6″
Author’s Marketing Journey, pt. 5 – Website Building
I spent the entirety of my ‘Marketing Monday’ working on my website: grantmatthewjenkins.com. Most authors, particularly novelists, have them these days, and a website is an essential part of any marketing plan whether your are rep’d or self-published. Where do you start? For my website, I used the open-source, web-based software, WordPress, because I haveContinue reading “Author’s Marketing Journey, pt. 5 – Website Building”
An Author’s Marketing Journey, pt 4
I’m learning that marketing and promoting your own book is a long haul or, if you prefer a sports analogy, a four-quarter game. Although it is tempting to skip “Marketing Monday,” or whatever time you’ve set aside to do this PR work, perseverance is more than half the fight. For Its Own Sake One ofContinue reading “An Author’s Marketing Journey, pt 4”
Author’s Marketing Journey, pt 3
Today, I focused on connecting with bloggers, either requesting reviews of my novel, Ivory Tower, or asking to be part of a blog tour. If you have never heard of a “blog tour,” check out this great explanation by children’s book author, Nick Jones, on the Irish magazine, writing.ie, itself a great resource for bothContinue reading “Author’s Marketing Journey, pt 3”
My Author’s Marketing Journey
I’ve decided to start blogging about my marketing and promotion plan as an independent author in the hopes that other writers, debarking on the path to publishing a book, might benefit from my process, mistakes, and ideas. First of all, a little about myself. I am a college English professor who has published books before.Continue reading “My Author’s Marketing Journey”
Grant Matthew Jenkins 