Writing as a Business, pt 2

Celebrating Milestones

As I always remind remind writers (and myself), you have to celebrate milestones, no matter how small, because you never know when they will come around again, if at all.

The milestone I am celebrating is recouping the cost of my first 100 author copies. It took me a little over a month, but I am happy about it because I was sure it would take longer.

Now, just to be clear, I have not recouped all of my costs for publishing this book, which include editorial, design, shipping, promotional, and other costs (more on these expenses later). But my goal is to surpass that figure by the end of the third month after the book is released, which will be the end of April. So check back then to see if the old man has met the benchmark…

What is a milestone you are celebrating? What is a milestone you are shooting for? Share in the comments!

Half-way through 2nd novel!

I reached a milestone today that I wanted to share with everyone: I have drafted half of my my latest project, a novel. I know that my 1st novel has not even been officially released, but I was so inspired by this latest story that I was compelled to start it right away.

All I can say about the book right now is that it is a thriller that retells the plot of a famous film from the perspective of the femme fatale. As the protagonist of Ivory Tower argues in one of her lectures, the women of film noir are the most degraded and underrated characters in the history of Western story-telling. I couldn’t agree more!

Once I identified the twist that would allow us to see this vamp as a hero, the story has stuck with me and, now that I have finished the 1st book, just flowed out of me.

Would you like a hint?

Ok, here’s one: the original story (in the film, not the book, which is really another hint, you’re welcome) revolves in part around a famous hair-do.

So any guesses? Famous hair-do. Ring any bells?

Ivory Tower is a Publisher’s Weekly “Editor’s Pick”!

Jenkins has made an impressive start as a novelist.

Publisher’s Weekly

I’m so excited that I have to share this good news with everyone: my novel, Ivory Tower, has been reviewed and received the coveted editor’s pick star from Publisher’s Weekly! According to the PW website, the star signifies “an unbiased indication of truly outstanding quality.”

I know that it’s early and that, sheesh, I may not get any more reviews, let alone good ones, so I’m trying to enjoy the moment while it lasts (good advice to any writer).

Here are some highlights:

  • “intriguing, smoothly written first novel”
  • “The linear narration slips easily into and out of a cinematic script version of the action and enlightening excerpts from Margolis’s lectures on film structure.”
  • “These tricks enhance the characterization and plot as well as lend a pleasing rhythm to the book.”

The last bullet’s I’m particularly proud of because the novel is about a film professor and how film pervades, and ultimately saves, her life. It seemed fitting to me that the novel borrow some formal elements from film in order to enhance that connection in my protagonit’s life.

You can read the full review here. Do you have any good reviews to share along with how you felt about them?

Writing as a Business, Pt. 1

We usually think of writing as an art – we spend countless hours dreaming up poems, characters, lines, settings, and a million other things that make writing such a difficult craft.

But if you plan to publish or otherwise share your work as an author, even if you don’t plan to write for a living, you are crossing over the line into business and commerce.

Most writers, like myself, at any stage of their practice, don’t think about the economic aspects of their work, and I think that has been a disadvantage to me.

And I don’t want it to be a disadvantage to you.

Most of us would continue to write even if we never got paid a lick for any of it, but since we live in the real world, we might as well know something about finances so that we can make the most of what we do. After all, writing takes more than time. It takes resources, even Henry David Thoreau’s bare Walden necessities like food, shelter, and fuel. And resources is what economics is all about.

I’ve been writing about my marketing journey as an author, which you can start reading by clicking the link, but that is just one expense in a universe of assets and liabilities.

Over the course of this series, I hope to tackle the various business aspects of being a writer that I’ve encountered and about which I’ve learned hard lessons. These include:

  • Accounting: keeping track of your income and expenses, as well as inventory
  • Taxes: how to present your work as an author to the IRS as a business and get the most out of any tax deductions you are owed
  • Advertising: spending the word about your work
  • Assets and inventory: essential purchases authors need to make
  • Borrowing: how to finance your expenses to expand your operation as a writer
  • How best to spend the money you make

These are just a sampling of the topics I want to address to help myself and you, the writer, to explore how get a handle on your finances, know what resources are available to you, and to get help when you need it.

How and when did you learned that writing as a business as well as creative venture? Leave a comment below!

When Author Becomes Shipping Department…

As I mentioned in a previous blog about advanced copies, one of the best ways for independent authors to realize the highest profit margin on books is to sell them yourself, either hand-to-hand or through your website.

If you do decide to make the plunge into web sales, which often requires an upgraded business package (and which I discuss a bit here), then you’ll have to become a shipping department all on your own.

Shipping was not something I was ready for, to be honest.

Below are the challenges and hard lessons I’ve had to face in shipping books myself:

  • Time. The time it takes between getting the order through your website and the package arriving at its destination is the total shipping time, and as an author I want to keep this to a minimum so my readers get my book as soon as possible. You don’t want readers to lose interest in your book before they even get it, right?
  • Handling time. Shipping not only takes time, getting orders to the post on time is crucial to satisfying your readers. Nobody wants to wait around forever to get a book, so I’ve made it a priority to get books out the next business day after they were ordered, at the latest.
  • Packaging. What packaging you send your book in matters. I found out that you have to balance protection (you don’t want you book tattered and torn upon arrival) and cost. Buying individual envelopes at the post office gets expensive, like $2-3 each, so I decided to buy in bulk. I got 100 8.5″ x 12″ kraft bubble wrap-lined mailers for $24.69, including tax. That’s only $0.25 per package. Cheap!
  • Shipping method/rate. Different shipping methods and rates will either increase or decrease the time it takes for your package to get there. The cheaper the postage rate, the longer it will typically take get to your customer. Below are some of my options through the US Postal Service (click to calculate your own rates):
    • Media. This is the cheapest rate through the , around $3.25, but it takes 5-7 days, not including Sundays.
    • Ground. $4-11 but takes 3-5 days.
    • Priority. $7.35 and gets there in 2-3 days. Padded envelopes are extra but using theirs means you save on packaging costs.
    • Try UPS, FedEX, or other carrier to see if you can get better rates.

All-in-all, I’ve been able to get my shipping costs down to about $4 per book and shipping time between 2-7 days.

Other Considerations

Those are the essentials, but there are other things to consider when shipping your own books.

The look of the labeling–will you do it by hand or print shipping labels? If your payments are coming through PayPal, they have a feature that will allow you to customize invoices and print shipping labels, so that can be handy.

What to include inside–since I handle and ship the packages myself, I always sign the copies I mail, and I’ll personalize it if it’s someone I know. It’s just a nice touch. Also, if I am mailing a review copy or other promotional package, I’ll include my informational one-sheet, as well.

What lessons did you learn in mailing your own book, authors?

Buy books this Small Business Saturday!

This local shopping Saturday, try buying gifts from independent authors like me. My novel is 5% off, and I’ll cover domestic shipping and tax. Get a copy from me before it’s available anywhere else!

Click here to buy entertaining fiction and support a small business!

Author’s Marketing Journey, pt. 7 – Advance Copies

I just got boxes full of author copies in advance of my novel’s official February 1, 2020 release date, and the question you (and I) may be asking is, what am I going to do with all of them?

The answer is ‘a lot of things,’ because advance copies can be crucial to an authors promoting and marketing their books. Most authors, even ones published by big houses, have to pay for at least some of the copies for their own use, so know that up front.

Should I Get Advance Copies?

The answer is always ‘yes.’ If you think you won’t need any or that everyone will just buy them off of Amazon or your website, you are missing some great opportunities to sell, promote, and profit from your book, so definitely plan on getting a decent number of copies for your own use in advance.

How Many to Order?

This next question is a little trickier than the first, as it is impossible to say how many books you’ll need. On the one hand, you never know when you might have a best-seller on your hands, even if the odds are slim. On the other hand, you certainly don’t want your office, garage, or back car seat filled with unused and unsold copies of your book, so you’ll want to try to find a balance.

You might begin by listing all of the people you will give a copy to and then how many you think you can sell yourself. You’ll also want to weigh that number against how much you can afford to outlay at first.

I decided on 100 copies. It wouldn’t put me too deeply in debt, and it’s a good round number that I think I can offload in various ways. I’ll update you later to say if I was right. Most publishers/distributors/printers give a volume discount on order over 50, so be sure to check the rates at various volumes.

What’s the Purpose of Advance Copies?

Now the question of what to do with them is the most important and can really enhance or hinder your promotion efforts. Below are my ideas for the best ways to utilize your advance copies:

  • For reviews. One of the most important and cost effective ways you can promote your book is to give them to people who can review them. I’ll go into this more later, but you’ll want to send them to authors you know, newspapers, magazines, bloggers, paid reviewers, and blurb writers.
  • For Sales. Selling your book hand-to-hand is the best way to maximize your profit as an author–no middle man, no shipping, no book store discount–just money in your pocket.
  • For Shipping. If you are selling your book through your website–and you should–you’ll need inventory around to ship out as soon as you get an order. More on the ins-and-outs of shipping and handling later.
  • For Gifts. Using your books as personal gift, for the holidays, special occasions, or, better yet, just because can be a great, economical way to create new readers and fill that shopping list, all while creating potential word-of-mouth to promote your book.
  • As a Thank-You. If you are like me, you had lots of help getting your book written, edited, and published. It seems only right that those people, whom you probably thanked in your preface or acknowledgements, should get a free copy. It may make them more willing to help you out on your next book, too!

What To Do with Money You Made?

I’ll be tackling this question in a future blog, as I think it’s important to think of your publishing journey as a business as well as an art.

What Did You Do?

For now, let me know what you did with your review copies. Did you order the right amount? What were the advantages and disadvantages of ordering more?

UPDATE: Why Universities Cover Up Sexual Assault

Former TU student, Abby Ross
Photo credit: The Frontier

Dozens of alleged victims filed a class-action lawsuit earlier this month claiming that Ohio State University knowingly protected Dr. Richard Strauss, a university doctor employed by the school to treat mainly athletes.

The report details the systematic abuse of 177 male athletes in at least 1500 instances over the course of Strauss’ 20-year employment. What’s worse, the University covered the abuse up and failed to act on reports dating as far back as 1979. And lawyers for the plaintiffs say the number of victims is over 300.

“The systemic sexual abuse, although preventable, was horrifically nurtured by OSU when they chose not to act, turning a blind eye to those they had a duty to protect.”

Scott E. Smith, an attorney representing victims who are suing the school

This horrific failure at Ohio State is just the latest in a long line of sexual abuse at University’s that did not get the attention or justice it deserved.

Why Would a University Fail to Act?

That is the question I explore in my novel, Ivory Tower, that depicts a sex-for-play scheme reminiscent of the 1985 SMU ‘Death Penalty’ scandal where officials allegedly paid co-eds to sleep with star recruits. But such shocking corruption has been echoed in many, many cases of sexual assault, abuse, and exploitation by athletes, coaches, athletics programs, and universities. This Mother Jones article highlights 40 years of rape cases involving athletes and sports programs in the US.

The reasons a university might want to ignore or underreport cases of sexual abuse are myriad but not that complicated.

Reason 1: Protect Reputation

Despite educational sheen of the search for knowledge, university’s are big business, and the product they are selling is not primarily the degrees it confers on graduates. Instead, their product is their reputation.

Without a good reputation, a university has nothing. No parents want to send their children to a place where they could be hurt, abused, and traumatized. And allegations of rape or sexual corruption can have a major negative impact on a school’s reputation and, thus, their bottom line.

As administrators interviewed in the documentary, The Hunting Ground, insist, a university has every incentive to cover up or deny that sexual assault is happening on its campus. Universities stand to lose millions in tuition, grants, and donations if word gets out that it’s a petri dish of sexual abuse.

Reason 2: Women Are Not as Valued as Men

There is a simple reason why in 1972 the federal government had to enact Title IX protections for women and for female athletics programs: they are not seen as valuable as the male counterparts.

Men’s sports at the NCAA level is a multi-billion dollar industry where large, successful programs (and, I would add, even small, unsuccessful programs like my university) are promoted as part of ‘school spirit’ and and ‘amateurism.’

Universities have spent, historically, much more on male athletes and men’s sports programs than on women. Title IX seeks to equalize that imbalance, and it has been successful to a large degree, but inequity and abuse still exists in college sports.

Women who file complaints of rape or sexual assault still must fight suspicion or defend their character before being believed. For example, the letter written by the Dean of Students at the University of Tulsa to complainant Abby Ross, analyzing her text messages and dress, shows how universities participate in the game of blame-the-victim. Eventually, the Tenth Circuit ruled in favor of the university, despite the known history of alleged rape by the male athlete in question. Is our justice system complicit in this phenomenon of de-valuing women?

This lack of equity is reflective of a larger cultural dynamic. Patriarchal societies, which our still is to a substantial degree, undervalue women and systematically privilege men. Universities, often considered ‘liberal’ bastions, participate in this patriarchal devaluing of their female students.

And my goal as a writer is to hold higher education accountable for its choices and to insist that universities protect students over profit.

How Do I Make Sure It Doesn’t Happen to Me or My Kids?

This Boston lawyer explains what you need to know about your school at Title IX before you enroll.

Sex Scandal at Ohio State University

Photo credit: The Frontier

Dozens of alleged victims filed a class-action lawsuit earlier this month claiming that Ohio State University knowingly protected Dr. Richard Strauss, a university doctor employed by the school to treat mainly athletes.

The report details the systematic abuse of 177 male athletes in at least 1500 instances over the course of Strauss’ 20-year employment. What’s worse, the University covered the abuse up and failed to act on reports dating as far back as 1979. And lawyers for the plaintiffs say the number of victims is over 300.

“The systemic sexual abuse, although preventable, was horrifically nurtured by OSU when they chose not to act, turning a blind eye to those they had a duty to protect.”

Scott E. Smith, an attorney representing victims who are suing the school

This horrific failure at Ohio State is just the latest in a long line of sexual abuse at University’s that did not get the attention or justice it deserved.

Why Would a University Fail to Act?

That is the question I explore in my novel, Ivory Tower, that depicts a sex-for-play scheme reminiscent of the 1985 SMU ‘Death Penalty’ scandal where officials allegedly paid co-eds to sleep with star recruits. But such shocking corruption has been echoed in many, many cases of sexual assault, abuse, and exploitation by athletes, coaches, athletics programs, and universities. This Mother Jones article highlights 40 years of rape cases involving athletes and sports programs in the US.

The reasons a university might want to ignore or underreport cases of sexual abuse are myriad but not that complicated.

Reason 1: Protect Reputation

Despite educational sheen of the search for knowledge, university’s are big business, and the product they are selling is not primarily the degrees it confers on graduates. Instead, their product is their reputation.

Without a good reputation, a university has nothing. No parents want to send their children to a place where they could be hurt, abused, and traumatized. And allegations of rape or sexual corruption can have a major negative impact on a school’s reputation and, thus, their bottom line.

As administrators interviewed in the documentary, The Hunting Ground, insist, a university has every incentive to cover up or deny that sexual assault is happening on its campus. Universities stand to lose millions in tuition, grants, and donations if word gets out that it’s a petri dish of sexual abuse.

Reason 2: Women Are Not as Valued as Men

There is a simple reason why in 1972 the federal government had to enact Title IX protections for women and for female athletics programs: they are not seen as valuable as the male counterparts.

Men’s sports at the NCAA level is a multi-billion dollar industry where large, successful programs (and, I would add, even small, unsuccessful programs like my university) are promoted as part of ‘school spirit’ and and ‘amateurism.’

Universities have spent, historically, much more on male athletes and men’s sports programs than on women. Title IX seeks to equalize that imbalance, and it has been successful to a large degree, but inequity and abuse still exists in college sports.

Women who file complaints of rape or sexual assault still must fight suspicion or defend their character before being believed. For example, the letter written by the Dean of Students at the University of Tulsa to complainant Abby Ross, analyzing her text messages and dress, shows how universities participate in the game of blame-the-victim. Eventually, the Tenth Circuit ruled in favor of the university, despite the known history of alleged rape by the male athlete in question. Is our justice system complicit in this phenomenon of de-valuing women?

This lack of equity is reflective of a larger cultural dynamic. Patriarchal societies, which our still is to a substantial degree, undervalue women and systematically privilege men. Universities, often considered ‘liberal’ bastions, participate in this patriarchal devaluing of their female students.

And my goal as a writer is to hold higher education accountable for its choices and to insist that universities protect students over profit.

How Do I Make Sure It Doesn’t Happen to Me or My Kids?

This Boston lawyer explains what you need to know about your school at Title IX before you enroll.

Advance copies are here!

It’s such a cliche–the photo of author’s copies when the box arrives–but I can’t help it. It’s such a great feeling! Thanks to Nick at Atmosphere Press, these copies of my novel look great and are ready to go.

Now, I’ve got to move them. Aye, there’s the rub, the thick black lining to an otherwise silver cloud. 100 copies that I have to give away, donate, or sell. Part of me wonders if I’ll be able to sell any of them!

Yes, you can wait until the release date and order one from Amazon or B&N or another mega-conglomerate. Or, you can have a copy three months in advance by ordering from me.

Order yours now!

Just click here to order and pay through PayPal, and I’ll send one post-haste. Just include your mailing address and any delivery instructions.

If you buy direct, not only will you be helping support me by allowing me to keep more of the proceeds of my book, but you will also be supporting independent authors everywhere by avoiding corporations and chains.

If you don’t buy directly from me, I urge you to buy from a local, independent bookstore. In Tulsa, Magic City Books and Whitty Books will have copies of Ivory Tower stocked by early January. You’ll still get your copy early and rest assured in the knowledge that you bought local and supported brick-and-mortar bookstores.

Do I need to say that they make perfect stocking stuffers? Nah….